Make sure you have all the essential pool towels and robes, so your guests can have a pleasant and memorable experience. As a bonus, we’ll also teach you how to take your facility to the next level with simple yet effective tips and tricks.
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3 Pool Towels and Robes Your Swimming Pool Needs
1. Striped Pool Towels
You can’t have a swimming pool without a multitude of pool towels at hand. Your guests need something to dry themselves off with once they get out of the pool.
Choose thick pool towels that easily absorb water. Your guests won’t really want to spend more than 30 seconds wiping the water off of their bodies, right?
Keep in mind that towels not only benefit your guests but your business as well. Just imagine how messy and soaking wet your facility will be if you don’t provide enough towels for your customers.
Apart from being an eyesore, it’s also dangerous to have wet surroundings around the pool because it might lead to accidents.
For the design, you can never go wrong with a classic striped Turkish cotton pool towel. The color adds a dash of retro-vintage flair to your pool, and its white body makes it easy to clean and bleach.
2. Spa Robes
What separates the low-class public pools from exclusive, premium facilities are the tiny details, and having a spa robe or bathrobe is one of them.
It makes your swimming pool look classier and fancier if everyone was wearing bathrobes. Plus, it will prevent guests from walking around the facility in their trunks and bathing suits.
Now, robes are an extra investment, so you’ll have to charge a bit more to compensate for this. Instead of just increasing your prices, opt to throw in some additional features to your facility.
For example, you can add a miniature spa, bar, or lounge area for guests to use. That way, your guests will also have more reason to use your spa robe.
3. Hand Towels
Apart from your pool towels, you should also provide guests with their own hand towels. Having hand towels ensures your guests have something to wipe water and sweat with even without their pool towels.
After all, you can’t really carry around a large, heavy towel wherever you go. Plus, they’d have to let it dry for a while after using it a couple of times.
Now, hand towels are important, but they’re not as necessary as pool towels. You only need to hand these out specifically to those who ask for them. That way, you won’t waste your precious resources.
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3 Tips to Take Your Swimming Facility to the Next Level
Good swimming facilities go beyond the extravagant personalized pool robes and luxury pool towels. You need to bring added value to your guests if you want to build a solid customer base of new and repeat clients.
A few ways you can achieve that are by:
1. Throw Pool Parties
One great way to draw in a crowd to your facility is to host pool parties! This is a fun, exciting activity you can maximize and customize depending on your target market.
For example, on Sundays, you can host family-friendly pool parties. Decide on what theme you’d like to follow and then plan out the activities accordingly.
Then, have the kitchen prepare foods that the kids will love, preferably something sweet or salty because your little guests will be tired from playing around all day.
Lastly, add the finishing touches! Grab a bunch of slides, floats, confetti, and kids-sized luxury pool robes, and you’re ready to go!
Just keep in mind that kids have sensitive skin so make sure to clean their pool towels and robes properly.
Social Media Marketing
Use your social media page or website to promote your pool party. Build up the hype with discounts, promos, and fun teaser videos!
If this isn’t the first time you’re hosting a pool party, make sure you include videos of the previous events. People will be more excited to show up if they know it’ll be worth it.
2. Host Sports Fests
If you have a large, Olympic-sized pool in your facility, then you can opt to host sports fests! Put up a post calling the attention of your regular health buffs, so they’ll know about the upcoming event.
When coming up with ideas for the sports fest, think of fun, group activities that stimulate camaraderie and friendship. For example, pool volleyball, polo, or basketball are fantastic options.
Of course, you can opt to include single individual sports but make sure they’re exciting enough to get the crowd riled up.
A True Sports Fest
Go the extra mile by providing everything your contestants need. This includes healthy snacks, folded towels, and sports drinks, among others.
If you have the budget, you can order pool robes in bulk, then customize them for the participating teams. Having goodies and freebies like these make the event livelier and makes you look very prepa?utm_medium=rm&utm_source=link&utm_campaign=pool-towels-swimminghrefred.
3. Hold a Daily Happy Hour
Hosting happy hours is a good way to attract adults to your facility. Just make sure you have a full bar serving all kinds of drinks and bar chow.
Also, provide your customers with personalized pool towels and robes, so they’ll have something to dry themselves off with before they sit down at the bar.
The important thing to consider when holding happy hours is timing.
If you want to increase your number of guests per day, you can hold them at hours when there aren’t many guests around. That way, you’ll be able to attract visitors who don’t usually come to your facility.
On the other hand, if you want to maximize your profit per customer, opt to hold a happy hour at your peak hours. Guests will want to get more drinks and food if you have a promo going on.
If you want your swimming facility to be a hit, then you need to turn it into a place your guests look forward to and are excited to visit. To achieve that, you should buff it up with amenities and features that provide value.
Of course, keep in mind that more isn’t always better. Only go with ideas that will make your guests’ stay a pleasant one.
Apart from pool towels, what do you think should a swimming facility have? Share your answers in the comments section below!