Ditch the boring promotional items your clients have dozens of and go with unique personalized beach towels! Learn how these items can boost business performance and what you can do to maximize this promotion opportunity.
RELATED: Why Use Custom Towels To Promote Your Business
In this article:
- Stands Out from the Rest
- Good Return on Investment
- Quality Goods Reflect Your Business
- Wide Branding Space
- Stands the Test of Time
- Businesses That Benefit from Marketing with Beach Towels
5 Reasons You Should Use Beach Towels to Promote Your Business
1. Stands Out from the Rest
Items like pens, mugs, and lanyards are so common that everyone already has a bunch of these at home. If you give them the same thing as every other brand does, you won’t really catch their attention.
If you want to stand out from the rest, use custom beach towels. They’re not as common, so you’ll turn at least a few heads when handing them out at conventions, seminars, and trade shows.
2. Good Return on Investment
Beach towels aren’t cheap compared to the usual mug or cap promotional items, but you can expect a good return on investment if you go with them.
You’ll see that consumers tend to engage more with businesses that use unique, out-of-the-ordinary goods like beach towels to promote their business—brands that don’t skimp on quality for the sake of affordability.
Also, you can save a lot if you buy beach towels in bulk. RobeMart offers high-grade, beautiful striped beach towels at just $7.29 if you get at least 50 pieces of them.
Tip: Beware of cheap beach towels. They might cost less, but they won’t do a good job promoting your business if they’re poor in quality. A few extra dollars is a very small price to pay to get the best beach towels on the market to represent your brand.
3. Quality Goods Reflect Your Business
The quality of your promotional items directly reflects your business. If you use cheap, low-quality items, then your clients may assume you’re a cheap brand as well.
Customers are more appreciative if you give them something of actual value. They’ll know you’re serious about your business because you’re willing to invest extra to gain their trust.
This is why you should stay away from low-quality goods. On a strict budget plan, you might reach more people with cheap pens and flyers, but you’ll get more paying customers if you used personalized beach towels.
4. Wide Branding Space
Towels are literally wide, open areas of branding space. If you use a 35″x60″ towel, you have the option of using the entire free space to print your logo, name, and even slogan on it!
Of course, bigger isn’t always better. A towel design composed of 80% logos and words isn’t something you’d actually use.
You need to come up with a good design that combines style and marketing. It needs to have all the elements of a good promotional item without sacrificing aesthetics.
Tip: Try to understand what your consumers look for in their beach and bath towels. It’ll give you an idea of how to incorporate your design into your promotional item.
RELATED: 6 Tips To Find A Beach Towel That Will Last
5. Stands the Test of Time
Beach towels are very durable and can last a couple of years before needing a replacement, as long as they’re not used commercially. In which case, owners will have to replace their towels regularly for hygiene and sanitary purposes.
Just make sure you take good care of them while they’re in your possession. You won’t have to wash them yet, but you need to store and fold them properly to avoid damaging the fabric.
Also, the logo on your beach towels won’t fade as quickly as the ones on water bottles, pens, and lanyards do. This especially applies to businesses that get their towels from quality shops such as RobeMart.
Businesses That Benefit from Marketing with Beach Towels
When choosing promotional items for your brand, go with items that best represent what you offer and what you do. Also, make sure they’re something your target market will appreciate.
Beach towels are versatile promotional items that almost any entrepreneur can make use of, but they’ll perform best if used by the following types of businesses:
1. Fitness Companies
Towels and fitness go together like peanut butter and jelly. They’re functional, and your clients can use them daily.
Also, consider offering different towel sizes, such as hand towels and larger gym towels, to accommodate various needs and preferences.
Every time a customer gets out of the shower with your towel, someone from the same gym will spot your brand. If you cater to fitness and health buffs, you’ll literally have a walking advertisement targeting the right audience.
Tip: Don’t stop with beach towels. You can also give clients hand towels or washcloths they can use to wipe off their sweat with.
2. Health Sector
Towels are the symbol of proper hygiene and cleanliness, which is very important if you’re in the health sector. Hand out a few of these to your clients, so they’ll be reminded of your service every time they have to wipe water, soap, or alcohol off their bodies.
Opt for high-quality, absorbent materials to ensure that the towels not only serve a functional purpose but also reflect the standards of excellence associated with your health services.
Tip: Similar to those from the fitness industry, you can also distribute washcloths. They cost a bit less than beach towels, so you can order more of these for mass marketing purposes.
3. Spa and Wellness Centers
Go the extra mile by providing clients with their own beach towels! You can hand these out as a thank you gift to regulars or VIP members or as promotional goodies to entice clients to get your services.
They’ll greatly appreciate it if you gave them something as functional and practical such as beach towels. Of course, you have to provide them with another set to use while they’re staying at your facility
If you have a spa, make sure you also have high-quality bathrobes for your clients. Choose long, conservative ones customers can use as a cover-up while trying out the different amenities and features of your facility.
Overall, beach towels are durable, functional, and cost-efficient promotional items. They might cost a bit extra, but they do a better job of promoting brands than their cheaper alternatives.
For maximum results, make sure you combine your promotional goods with an effective marketing strategy. High-grade goods can only get you so far, which is why you need to do your share of work.
Have you tried marketing your brand with custom beach towels before? Share your experience in the comments section below!
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